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class="newsDetails-left"> <div id="0iqci2yyaecu" class="txt-box"> <div id="0iqci2yyaecu" class="tit"> <h1>「咸陽競價(jià)托管」sem賬戶優(yōu)化的4個(gè)技巧</h1> <p><span>發(fā)布時(shí)間：2019-04-17 20:04:11</span><span>來源：sem優(yōu)化</span><span>作者：SEM小巨</span><span id="0iqci2yyaecu" class="num" id="new_hits">閱讀：<span id="hits" style="margin-left: 0px;margin-right: 18px;"> <script src=/e/public/ViewClick/?classid=36&id=6744&addclick=1></script> </span></span></p> </div> <div id="0iqci2yyaecu" class="explain"><span id="0iqci2yyaecu" class="ag-color">[導(dǎo)讀]：</span><em>百度競價(jià)有些人高興和有些人擔(dān)憂。有些人通過競價(jià)將網(wǎng)站轉(zhuǎn)化次數(shù)翻了十多倍，咸陽競價(jià)托管也看見有些人做競價(jià)卻虧得放棄了。事實(shí)上</em></div> <div id="0iqci2yyaecu" class="words content_lunbo" id="nsbody"> <p> 百度競價(jià)有些人高興和有些人擔(dān)憂。有些人通過競價(jià)將網(wǎng)站轉(zhuǎn)化次數(shù)翻了十多倍，<strong>咸陽<a href=http://www.powerphone.com.cn/sem/ target=_blank >競價(jià)托管</a></strong>也看見有些人做競價(jià)卻虧得放棄了。事實(shí)上，這么大的差距只是因?yàn)樗麄儾恢廊绾蜸EM賬戶優(yōu)化。今天，咸陽競價(jià)托管就來分享下SEM賬戶優(yōu)化技巧，希望對你有幫助</p> <h2 > 　　SEM賬戶優(yōu)化技巧如下：</h2> <p> 　　1、高轉(zhuǎn)化率，高點(diǎn)擊</p> <p> 　　這種情況對我們可以說是最理想的投放狀態(tài)。說明我們的廣告素材和目標(biāo)網(wǎng)頁相關(guān)性不錯(cuò)，關(guān)鍵詞產(chǎn)生的流量主要是高質(zhì)量的流量，而著陸頁也符合用戶的需求。</p> <p> 　　優(yōu)化方向：擴(kuò)大流量范圍</p> <p> 　　拓展關(guān)鍵詞。在高質(zhì)量關(guān)鍵詞的基礎(chǔ)上，擴(kuò)展相似的關(guān)鍵詞，并以“英語培訓(xùn)”為例。我們還可以增加夏季培訓(xùn)，英語和美國外籍教師培訓(xùn)。優(yōu)化質(zhì)量。根據(jù)維護(hù)出價(jià)優(yōu)化關(guān)鍵詞質(zhì)量度!<br /> <br /> <img alt="" src="http://www.powerphone.com.cn/d/file/uploads/allimg/19/1-1Z410005H4593.jpg" style="width: 605px; height: 375px;" /></p> <p> 　　2、低轉(zhuǎn)化，高點(diǎn)擊</p> <p> 　　這種類型可以理解人群的定位不準(zhǔn)確?；旧希吹竭@個(gè)<a href="http://www.powerphone.com.cn/semrumen/6753.html">SEM競價(jià)創(chuàng)意</a>的用戶點(diǎn)擊了，但是當(dāng)他們進(jìn)入網(wǎng)站時(shí)沒有人咨詢過。說明大多數(shù)網(wǎng)站訪問者的流量不準(zhǔn)確或著說陸頁未達(dá)到訪問者的G點(diǎn)。我們可以從以下情況進(jìn)行優(yōu)化。</p> <p> 　　優(yōu)化方向：提高流量的質(zhì)量</p> <p> 　　匹配方法：縮小匹配范圍</p> <p> 　　優(yōu)化方向：著陸頁</p> <p> 　　網(wǎng)站打開速度很慢。沒有人會(huì)慢慢等待頁面打開，可能就關(guān)掉了頁面，所以咸陽競價(jià)托管覺得先優(yōu)化網(wǎng)站的打開速度，優(yōu)化圖片大小、優(yōu)化js、css的請求次數(shù)、測試服務(wù)器或者虛擬主機(jī)在各節(jié)點(diǎn)的打開情況，做好對應(yīng)的調(diào)整!</p> <p> 　　頁面設(shè)計(jì)：這是許多輕視的地方。網(wǎng)站設(shè)計(jì)包括顏色，布局，布局，內(nèi)容等。有時(shí)，非常適合的顏色匹配也會(huì)吸引用戶轉(zhuǎn)化。</p> <p> 　　3、高轉(zhuǎn)化率，低點(diǎn)擊次數(shù)</p> <p> 　　從這個(gè)維度看，我們基本上可以確定著陸頁不是問題。但作為控制競價(jià)賬戶流量的關(guān)鍵詞，它沒有完成任務(wù)。說明我們的關(guān)鍵詞展示位置存在問題，例如關(guān)鍵詞不準(zhǔn)確或創(chuàng)意的營銷力不夠。</p> <p> 　　優(yōu)化方向：創(chuàng)意優(yōu)化</p> <p> 　　優(yōu)化您的創(chuàng)意廣告。沒有有效擊中用戶痛點(diǎn)的創(chuàng)意是導(dǎo)致低點(diǎn)擊的重要原因。我們可以詳細(xì)分析網(wǎng)站的目標(biāo)用戶，確定用戶每個(gè)階段的需求，并根據(jù)需要優(yōu)化創(chuàng)意。</p> <p> 　　4。低轉(zhuǎn)化率，低點(diǎn)擊</p> <p> 　　優(yōu)化創(chuàng)意與關(guān)鍵詞的相關(guān)性，點(diǎn)擊低說明兩個(gè)問題：展現(xiàn)不夠或者創(chuàng)意沒有吸引力，那我們先優(yōu)化創(chuàng)意然后再檢查排位的問題，適當(dāng)?shù)奶岣呦鲁鰞r(jià)!</p> <p> 　　優(yōu)化著陸頁，是否是著陸頁和關(guān)鍵詞的相關(guān)性太差，不能滿足用戶的需求，擊中用戶的痛點(diǎn)!</p> <p> 　　總結(jié)：以上就是<strong>咸陽競價(jià)托管</strong>分享的SEM賬戶優(yōu)化技巧，也是我們優(yōu)化賬戶參考的4個(gè)維度，希望對你啟發(fā)，如果您沒有競價(jià)賬戶管理的經(jīng)驗(yàn)，點(diǎn)擊成本越來越高，燒錢但卻沒有效果?？梢钥紤]聯(lián)系我們托管。巨?？萍紝I(yè)的<a href=http://www.powerphone.com.cn/semjinjie/ target=_blank >SEM顧問</a>團(tuán)隊(duì)解決您的難題!如您有這方面的需求，可以聯(lián)系我們的在線客服或撥打熱線電話.關(guān)注我們可以掃網(wǎng)站底部的微信公眾號二維碼，或者公眾號搜索：巨海信息科技。我們共同成長!</p> </div> <div id="0iqci2yyaecu" class="txt-upDown"><span id="0iqci2yyaecu" class="fr">上一篇：<a href='http://www.powerphone.com.cn/semrumen/6729.html'>西安sem公司:百度競價(jià)推廣流量不佳怎么辦?</a></span><span>下一篇：<a href='http://www.powerphone.com.cn/semrumen/6753.html'>「西安sem優(yōu)化公司」sem競價(jià)寫創(chuàng)意的4大關(guān)鍵!</a></span></div> <div id="0iqci2yyaecu" class="explain">聲明：本文源自巨?？萍颊砭庉?，如本站文章和轉(zhuǎn)稿涉及版權(quán)等問題，請作者在及時(shí)聯(lián)系本站，我們會(huì)盡快處理。<br> 標(biāo)題：「咸陽競價(jià)托管」sem賬戶優(yōu)化的4個(gè)技巧 ????????原文地址：http://www.powerphone.com.cn/semrumen/6744.html </div> 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